Transcend Health (the "Practice") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at the Website.

IMPORTANT: This Website is a marketing and informational resource only. It does not collect, store, or transmit protected health information ("PHI") as defined under the Health Insurance Portability and Accountability Act ("HIPAA"). If you enroll as a patient in our concierge membership program, the collection and handling of your medical information will be governed by our separate HIPAA Notice of Privacy Practices ("NPP"), Membership Agreement, and applicable Business Associate Agreements—not this Website Privacy Policy.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly. When you interact with this Website, you may voluntarily provide us with personal information, including: your name, email address, and phone number (via contact forms or inquiry submissions); scheduling preferences (if you book an introductory call through an integrated scheduling tool such as Calendly); general questions or comments you submit through the Website; and your email address if you subscribe to our newsletter or mailing list.

1.2 Information Collected Automatically. When you visit the Website, certain technical information is collected automatically through cookies and similar technologies, including: IP address and approximate geographic location; browser type, operating system, and device information; pages viewed, links clicked, and time spent on the Website; referring URL and search terms that led you to the Website; and session identifiers.

1.3 Information We Do NOT Collect Through This Website. This Website does not collect: medical history, diagnoses, or treatment information; insurance or Social Security information; prescription or laboratory data; or any other protected health information. If you voluntarily include health-related details in a contact form message, we will treat that information with care, but doing so does not create a patient relationship or trigger HIPAA obligations on the Website.

2. HOW WE USE YOUR INFORMATION

We use the information collected through the Website for the following purposes:
Responding to inquiries: To reply to your questions, contact form submissions, and requests for information about our services.
Scheduling: To facilitate introductory consultations or sales calls through integrated scheduling tools.
Marketing communications: To send newsletters, health and wellness content, practice updates, and promotional materials if you have opted in to receive them.
Website improvement: To analyze usage patterns, improve the Website’s functionality and user experience, and troubleshoot technical issues.
Legal compliance: To comply with applicable laws, respond to lawful requests from government authorities, and enforce our Website Terms of Use.
We do not sell your personal information. We do not use your information for automated decision-making or profiling.

3. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
3.1 Service Providers. We work with third-party vendors who help us operate the Website and our marketing activities, including website hosting providers, email marketing platforms (e.g., Mailchimp or similar), scheduling tools (e.g., Calendly or similar), analytics services (e.g., Google Analytics), and customer relationship management (CRM) systems. These providers are contractually obligated to use your information only for the services they perform on our behalf and to maintain reasonable security measures. The Practice does not control and is not responsible for the content, privacy practices, or terms of any third-party service. Your interaction with third-party services is governed by their own terms and policies. Your use of these third-party websites and tools is completely at your own risk. You acknowledge that the Practice does not have any responsibilities, obligations, nor any liabilities for any injury, loss or other damages you may suffer from your use of these third-party websites and tools. You release (i.e. give up) against the Practice any claims of any injury, loss or other damages from such use.
 
3.2 Legal Requirements. We may disclose your information if required to do so by law, in response to a subpoena, court order, or other lawful governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers. In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

3.4 With Your Consent. We may share your information for other purposes if you provide your explicit consent.

4. COOKIES AND TRACKING TECHNOLOGIES

4.1 What We Use. The Website uses cookies (small text files stored on your device) and similar technologies to maintain session information, remember your preferences, and collect analytics data.

4.2 Types of Cookies. We use essential cookies (required for the Website to function properly, such as session management), analytics cookies (to understand how visitors use the Website, typically through Google Analytics or a similar service), and marketing cookies (if applicable, to measure the effectiveness of advertising campaigns).

4.3 Your Choices. You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling certain cookies may affect the functionality of the Website.

4.4 Do Not Track. The Website currently does not respond to "Do Not Track" browser signals. We will update this Policy if our practices change.

5. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including encryption of data in transit (TLS/SSL), secure hosting infrastructure, access controls limiting who can view personal data, and regular review of our security practices. While we take reasonable measures to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. Contact form submissions and inquiry records are retained for up to 24 months unless you request earlier deletion. Email marketing subscriber information is retained until you unsubscribe. Analytics data is retained in accordance with the default retention settings of our analytics provider (currently 26 months for Google Analytics). After the applicable retention period, personal information is securely deleted or anonymized.

7. YOUR RIGHTS AND CHOICES

Depending on your state of residence, you may have certain rights with respect to the personal information we collect through this Website:
Right to know and access: You may request information about what personal data we have collected about you and obtain a copy of that data.
Right to delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
Right to correct: You may request that we correct inaccurate personal information.
Right to opt out: You may opt out of targeted advertising, the sale of personal data (we do not sell personal data), and profiling for decisions that produce legal or similarly significant effects.
Right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us using the information in Section 11 below. We will respond to verified requests within the timeframe required by applicable law (typically 30–45 days).

8. STATE-SPECIFIC PRIVACY RIGHTS

8.1 California Residents. If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA"), including the right to know what personal information is collected, sold, or disclosed; the right to delete personal information; the right to opt out of the sale or sharing of personal information; and the right to non-discrimination. To submit a request, contact us using the information in Section 11. We will verify your identity before processing any request.

8.2 Residents of Other States with Privacy Laws. Residents of states including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, New Jersey, Montana, and other states with comprehensive consumer privacy legislation may have similar rights to access, correct, delete, and port personal data, as well as the right to opt out of targeted advertising and profiling. To exercise these rights, please contact us using the information in Section 11.

9. IF YOU BECOME A PATIENT

If you enroll in our concierge membership program and become a patient, the handling of your medical information will be governed by an entirely separate set of documents and protections, including:
HIPAA Notice of Privacy Practices (NPP): Describes your rights under HIPAA and how your protected health information is used and disclosed in the course of your medical care.
Membership Agreement: Governs the terms of the physician-patient relationship, fees, scope of services, and clinical policies.
Informed Consent for Telehealth: Addresses the risks, benefits, limitations, and state-specific requirements of receiving medical care via telehealth.
Business Associate Agreements: Ensure that all third-party clinical platforms (electronic health records, telehealth systems, wearable data platforms, etc.) protect your PHI in compliance with HIPAA.
These documents will be provided to you during the enrollment and onboarding process. This Website Privacy Policy does not govern any aspect of the clinical relationship.

10. CHILDREN’S PRIVACY

This Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will promptly delete that information. If you believe a child has provided us with personal information, please contact us immediately.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. If we make material changes to how we handle your personal information, we will provide notice through the Website or by email. Your continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

12. NOTICE OF SECURITY BREACH & REMEDIAL ACTIONS

In the event that there is a breach of security of your personal information (i.e. any unauthorized access to unencrypted personal information which compromises the security, confidentiality or integrity of the information), the Practice will promptly individually notify you by the most expedient means available, including a description of the information that has been compromised.  The Practice will immediately take those measures necessary to determine the scope of the breach and to restore the reasonable integrity of the Practice’s data system as quickly as possible. 

13. CONSENT & ACKNOWLEDGMENT

In becoming a patient of Transcend Health, you have consented to the electronic input, transmission, and storage of your personal information through your accessing and interacting with the Website.  At any time, you can withdraw your consent by simply providing reasonable prior electronic notice to the Practice that you are ceasing to participate in any interaction with the Practice on the Website.
You acknowledge your understanding that no physical, technical, electronic or administrative security measures – even when they fully comply with all the safeguards required by federal and state laws for protecting the privacy and confidentiality of your personal information – can ever guarantee the absolute security of it in your interaction with the Practice on the Website.  You are knowingly and voluntarily accepting the security and risk to your personal information inherent in such electronic communications.

14. LIMITATIONS & LIABILITY

To the maximum extent permitted by law, in no event will the Practice have any liability to you for any consequential, exemplary, incidental, special or punitive damages, including without any limitation, lost income, or for any attorney’s fees or other costs or expenses, which arise from, are related to, or are connected with, either directly or indirectly, or in whole or in part, your interaction with the Practice on the Website, including, but not limited to, the electronic disclosure, use, transmission, and maintenance of your personal information by the Practice.

15. CONTACT INFORMATION

If you have questions about this Privacy Policy, wish to exercise any of your rights, or have concerns about how your information is handled, please contact:
Transcend Health Medical

730 Peachtree Street NE, #570, Atlanta, GA 30308


Email: hello@transcendhealthgroup.com